SER.O.YA is a ready-to-wear label founded on the intention to create feel-good pieces for everyone. Derived from the Spanish word for “to be”, the gender fluid brand combines culture with the power of storytelling—encouraging others to write their own rules with clothing. At its core, SER.O.YA believes in the influence of creative expression, promoting personal style, and positive energy. Starting from a collection of elevated wardrobe essentials, it has evolved into more than just a lifestyle—it’s a state-of-mind.
Retrofete's Sister Brand
Seroya Parker High Rise Jean
$268.00 USD
High rise, straight leg jean with cuffed hem. SER.O.YA stitch detailing on back pocket. Shown here in Low Tide. 100% Cotton Made in Pakistan Model...
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Seroya Ashera Metallic Knit Dress
$298.00 USD
Sheer, metallic knit long sleeve dress. Wrap skirt detail at waist. Shown here in Silver. 74% Viscose, 26% Metallic Made in China Model is 5'10"...
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Seroya Celestia Jumpsuit
$278.00 USD
Fitted long sleeve turtleneck catsuit with attached wrap skirt. Shown here in Black. 100% Bamboo + Nylon Made in China Model is 5'10" wearing size...
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Seroya Tessa Metallic Knit Shirt
$228.00 USD
Cropped knit button up in a semi-sheer metallic fabrication. Pair with our Alice Maxi Skirt to complete the look. Shown here in Gold. 74% Viscose,...
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Seroya Alice Metallic Knit Maxi Skirt
$258.00 USD
Mid rise maxi skirt in metallic knit, semi sheer fabrication. Pair with our Jessa Top to complete the look. Shown here in Gold. 74% Viscose,...
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Seroya Emilia Vegan Leather Skirt
$298.00 USD
Mid rise vegan leather tailored mini skirt. Shown here in Forest Green. Face: 100% Polyurethane, Back: 100% Polyester Made in China Model is 5'10" wearing...
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Seroya Paige Polo Top
$198.00 USD
Long sleeve, slightly sheer polo style top. Shown here in Forest Green. 62% Viscose, 22% Polyester, 8% Tencel, 8% Linen Made in China Model is...
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Seroya Aurora Top
$298.00 USD
Plunging neckline blouse with gathered, ruched waist. Shown here in Black. 100% Lyocell Made in China Model is 5'10" wearing size S Style No. 4512-12...
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Seroya Ronja Vegan Leather Trouser | Black
$328.00 USD
Mid rise vegan leather trouser with subtle flared leg. Shown here in Black Face: 100% Polyurethane, Back: 100% Polyester Made in China Model is 5'10"...
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Seroya Ronja Vegan Leather Trouser | Forest Green
$328.00 USD
Mid rise vegan leather trouser with subtle flared leg. Shown here in Forest Green. Face: 100% Polyurethane, Back: 100% Polyester Made in China Model is...
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Seroya Viva Satin Pant
$328.00 USD
Mid rise, wide leg satin pant with elastic waist. Shown here in Spotted Bengal. 100% Polyester Made in China Model is 5'10" wearing size S...
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Seroya Marsh Top
$228.00 USD
Versatile mesh crop top. Can be worn on or off the shoulder. Pair with our Maja Skirt for a matching set look. Shown here in...
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Seroya Kiara Short
$248.00 USD
Mid rise hot shorts. Belt loops and side zipper closure. Pair with our Chiara Wool Coat for a matching set look. Shown here in Bengal...
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Seroya Chiara Coat
$648.00 USD
Tailored fit, long wool coat with wide lapel and double breasted button closures. Pair with our Kiara Short for a matching set look. Shown here...
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Seroya Mary Top | Ballet Pink
$248.00 USD
Slightly sheer, high neck blouse with gathered cuffs and tie neck detail. Shown here in Ballet Pink. 100% Polyester Made in China Model is 5'10"...
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Seroya Karla Boucle Mini Skirt
$258.00 USD
Mini boucle skirt with removable belt detail. Pair with our Kristen Jacket for a co-ord look. Shown here in Ruby Red. 100% Polyester Made in...
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Seroya Kristen Boucle Lady Jacket
$378.00 USD
Boucle lady jacket with front pocket detail. Pair with our Karla Mini Skirt or Harlowe Mini Dress for a co-ord look. Shown here in Ruby...
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Seroya Lia Bodysuit
$178.00 USD
Essential long sleeve henley knit bodysuit with button detail. Shown here in Black. 89% Bamboo, 11% Nylon Made in China Model is 5'10" wearing size...
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Seroya Willa Bodysuit
$228.00 USD
Off the shoulder bodysuit with sheer bodice. Shown here in Black. 95% Polyester, 5% Spandex Made in China Model is 5'10" wearing size S Style...
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Seroya Jackie Mesh Bodysuit
$198.00 USD
Long sleeve, high neck bodysuit with sheer plunging neckline detail. Shown here in Black. 86% Nylon, 14% Spandex Made in China Model is 5'10" wearing...
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Seroya Kim Maxi Dress | Black
$258.00 USD
Long sleeve, high neck maxi dress. Shown here in Black. 94% Polyester, 6% Spandex Made in China Model is 5'10" wearing size S Style No....
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Seroya Vice Coated Denim Slim Flare Jumpsuit
$378.00 USD
Strapless, fitted coated denim jumpsuit with subtle flare leg and removable belt. Shown here in Coated Black. 76% Viscose, 19% Polyamide, 3% Elastane Made in...
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Seroya Koda Vegan Leather Cropped Trench
$428.00 USD
Cropped vegan leather jacket with adjustable buckle cuffs. Pair with our Fifer Vegan Leather Mid Rise Cargo Pant for a co-ord look. Shown here in...
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Seroya Kim Maxi Dress | Merlot
$258.00 USD
Long sleeve, high neck maxi dress. Shown here in Merlot. 94% Polyester, 6% Spandex Made in China Model is 5'10" wearing size S Style No....
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Seroya Darcie Ruched Midi Skirt | Merlot
$248.00 USD
Mid rise ruched midi skirt. Pair with our Dulcie Ruched Top for a matching set moment. Shown here in Merlot. 92% Nylon, 8% Spandex Made...
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Seroya Dulce Ruched Top | Merlot
$248.00 USD
High neck, long sleeve ruched crop top. Pair with our Darcy Mid Rise Ruched Midi Skirt for a matching set moment. Shown here in Merlot....
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Seroya Eloise Cable Knit Cardigan
$328.00 USD
Button-up, cable knit cardigan with removable collar and cuffs. Pair with our Prunella Cable Knit Skirt or Molly Cable Knit Hot Short for a co-ord...
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Seroya Mila Ruched Bodysuit with Asymetric Neck
$248.00 USD
Mock neck midi dress with subtle mesh details throughout. Shown here in Sapphire. 90% Polyester, 10% Spandex Made in China Model is 5'10" wearing size...
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Seroya Bex Satin Jacket | Ash Brown
$478.00 USD
Tailored satin jacket with collar detail and button closures. Pair with our Edwina Vest and Elvira Trouser for a monochrome moment. Shown here in Ash...
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Seroya Elvira Heavy Satin Flare Trouser| Ash Brown
$278.00 USD
Mid rise satin slim flare trousers. Pair with our Edwina Vest. Shown here in Ash Brown. Face: 100% Polyester, Back: 60% Rayon, 35% Nylon, 5%...
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Seroya Tabitha Mesh Ruched Midi Dress | Sapphire
$348.00 USD
Mock neck midi dress with subtle mesh details throughout. Shown here in Sapphire. 90% Polyester, 10% Spandex Made in China Model is 5'10" wearing size...
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Seroya Trina Maxi Dress | Black
$378.00 USD
High neck, long sleeve sheer midi dress with ruched details throughout bodice. Shown here in Black. 90% Polyester, 10% Spandex Made in China Model is...
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Seroya Melonie Knit Maxi Dress | Sapphire
$248.00 USD
Long sleeve knit maxi dress with subtle criss cross detail on front. Shown here in Sapphire. 45% Viscose, 29% Polyester, 17% Acrylic, 9% Wool Made...
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